Monday, February 20, 2006
Nokia and Telefonica Publish Results of Spanish DVB-H Trial
The results of a DVB-H trial held in Barcelona and Madrid last September were published today by Nokia, Telefónica Móviles and Abertis Telecom. The trial showed that 75% of users are willing to recommend the service to their friends, but only 55% of users are willing to pay for the service, up to 5 Euros per month. These are figures are quite disappointing, compared to the T-DMB trial by BT and Virgin which showed that most users were willing to pay up to £5 (7.3 Euros) a month for the service, and the DVB-H trial in Helsinki which showed users were willing to pay up to 10 Euros per month for the service.