Interactive Mobile TV Doubles the Average Viewing Time

In a press release published by Ericsson yesterday, the company disclosed the results of a 9 week trial with NRK in Norway using interactive mobile TV over the cellular network. The trial showed that the average viewing time of interactive mobile TV users was 5 minutes per session, twice as much as regular mobile TV users. Interactivity in the trial included selecting the next music video to be shown, and chatting with a TV host and with other viewers.