AT&T Launches Mobile Broadcast TV Service Today

AT&T is launching its mobile broadcast TV service today in the USA, based on Qualcomm's MediaFLO technology. The service will be priced at $15 a month for 10 TV channels, and will be available in 58 markets. AT&T is also launching two new handsets today to support the service: The LG Vu and the Samsung Access.

AT&T To Launch Mobile Broadcast TV in May

AT&T announced that it will start offering a Mobile Broadcast TV service in the USA based on Qualcomm's MediaFLO technology in May this year. The service will include 10 channels, two of them exclusive to AT&T, and will be supported by two handsets: The Samsung Access and the LG Vu. Pricing for the service has not been announced.

AT&T is the second provider of MediaFLO mobile TV in the USA, following Verizon who launched the Verizon Vcast mobile TV service one year ago. Verizon announced that it will also add two exclusive channels to its service, ESPN Radio and MTV Tr3s. However, Verizon has not released any subscriber numbers for its mobile broadcast TV service yet.

AT&T Mobile TV Rumors

According to sources quoted by RCR Wireless News, AT&T is planning to launch its own MediaFLO-based Mobile Broadcast TV service in the US next week, following Verizon's launch of the service last March. The service will launch on February 5th, and will include two additional exclusive channels, on top of the 8 basic channels which Verizon also offers. It will feature the LG Vu (CU-920) handset, which is similar to LG's Prada and Viewty handsets, priced between $200 and $250.

AT&T Delays Mobile TV Launch in the USA

AT&T announced that it is delaying the roll out of its planned MediaFLO mobile TV service in the USA to the beginning of 2008. Originally, the service was scheduled to start by the fourth quarter of 2007. The company didn't give a specific reason for the delay, other than stating that they want to make sure that the service meets customers' expectations.

Aloha Networks Sells Mobile TV Spectrum

Aloha Networks, the parent company of US Mobile TV operator HiWire, has sold its 700 MHz spectrum to AT&T for $2.5B. It is not clear yet whether AT&T plans to use the spectrum for mobile TV broadcast services, or for wireless web access enabling combined voice/data/video services. It seems that the second option is more probable, since AT&T has already signed a deal with MediaFLO for using its mobile TV broadcast network. In that case, the deal signals another hit to the global mobile broadcast TV market, after the shut down of the Virgin and Modeo services earlier this year.

Virgin and Modeo Discontinue their Mobile TV Services

BT Movio and Virgin have decided to pull the plug on their DAB-IP based service,which was launched in the UK last October. Among reasons cited for this action are lack of user acceptance, lack of compatible handsets, and the decision by the European Union to back the rival DVB-H technology.

In the US, Crown Castle decided to stop the DVB-H Mobile TV service of its Modeo subsidiary, and to spin-off the company by leasing the spectrum and the assets it owns to two venture capital firms. Crown Castle did not provide any reasons for this step, but it is probably related to Modeo's failure in getting any mobile operator on board its service, and the success of the rival MediaFLO service which has been adopted by Verizon and AT&T.