BT Movio and Virgin Mobile Launch DAB-IP Commercial Mobile TV Service in the UK

BT Movio will launch the world's first mobile TV service based on the DAB-IP standard on October 1st, 2006. Virgin Mobile will be the first retail provider of the service, but others are expected to follow. The service will offer 4 TV stations - BBC One, ITV1, Channel 4 and E4, and 30-50 UK DAB radio stations. The service is supported by the Virgin Mobile Lobster 700TV phone (previously code-named "Trilogy"), which is designed and manufactured by HTC. The phone cost £199, and the service cost is £5 a month following a 3-month free trial period.