Friday, October 27, 2006

BBC and SKY Lead UK Mobile TV Rating Chart

A new research published by Telephia found that 33% of mobile TV viewers in the UK watch BBC 1, 29% watch Sky Sports, and 24% watch the Discovery Channel. Next on the list are BBC 2, BBC 3, BBC 4 and ITV 1 with 22% each. However, overall penetration of mobile TV services in the UK remains low: According to Telephia, only 3% of all mobile subscribers in the UK watch mobile TV or video content.

UPDATE: The Inquirer posted an item titled "Telephia's mobile TV research begs channel questions", claiming that BBC1 is only available on Virgin's DAB-IP service which still has very limited adoption, and BBC2, BBC and BBC4 are not available at all on mobile phones. Telephia posted a clarification on their website, stating that their statistics include all TV delivery formats, including live streaming, on-demand streaming and downloaded video clips.

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