Monday, March 06, 2006

China Mobile TV Forecast from In-Stat

In-Stat issued a press release today with some figures from its market research report on the Chinese mobile TV market. According to In-Stat, there will be 94 million mobile TV subscribers in China by 2009, with DVB-H being the dominant technology. This growth will be the result of the Chinese government push for widespread mobile TV availability for the 2008 Olympics in Beijing.

There have been numerous mobile TV forecasts in the past few months (see for example my post on a recent Northern Research forecast), but unfortunately the market analysts fail to define, in most cases, what they mean by mobile TV. Mobile TV could be defined as mobile broadcast TV services only (DVB-H, T-DMB, ISDB-T, etc.); it can include TV broadcasts on cellular networks (unicast and/or MBMS), and it can also include video clip download of TV shows, either over cellular networks or originating from a PC synchronization. Therefore, in order to enable comparison of different published forecasts, it is important that information distributed by the analysts will include their definition of the mobile TV market scope.

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