Starcom Mobile TV User Survey

Market research published yesterday by Starcom points to an interesting distinction in user's minds between using their portable devices (such as MP3 players and PMPs) and their cellular phones for consuming mobile TV content. According to the research, consumers look at personal media players as entertainment devices, and expect to use them for viewing music clips, comedy and short movies, while the cellular phone is perceived as an information device, used to view news, finance and weather updates.