ATI has been offering 3D graphics and video chips for mobile devices for the past few years, and had some significant design wins with Motorola, Samsung, LG and Siemens/BenQ. ATI also licensed its mobile 3D graphics engine to Qualcomm, which integrated it into baseband chips. But now, the company is placing its bets on the mobile TV market. In an article published by CommsDesign yesterday, ATI stated: "We have been pushing 3-D for handsets, but it will take a while longer. Meanwhile, mobile TV seems to be moving ahead faster in cell phones".
In addition to upgrading its multimedia chip to support H.264 decoding at 30 frames per second, the company has also developed its own DVB-H demodulator. ATI claims that a 12 x 12-mm module which includes this demodulator and a 3rd-party tuner will consume 100 mW on average, and cost $10 in volume.