Tuesday, December 04, 2007

Screen Digest: 140M Mobile TV Subscribers by 2011

According to a new market research report titled "Mobile TV: Business Models and Opportunities" published by Screen Digest, there will be 140M mobile TV subscribers worldwide by 2011, and global revenues will reach 4.4B Euros. However, the report states that in the short term network operators are not expected to make much profit from the mobile TV services.

In terms of business models, the report predicts that free to air services, that currently drive customer growth in Asia, will not be popular elsewhere since the business model behind these services is not proven. Therefore, 90% of the revenues in 2011 will come from subscription-based services.

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