eMarketer published a new market research report this week, predicting that by 2011, 80M users worldwide will pay for mobile broadcast TV services. It is interesting to compare this forecast with the data from In-Stat published on the same day, predicting 125M mobile broadcast TV users worldwide by 2011 (however, this number may include free mobile TV services as well). Another interesting comparison would be with eMarketer's own research from last year, which predicted 100M mobile broadcast TV subscribers by 2009.
eMarketer is also forecasting that by 2011, an additional 120M users will pay for mobile video and TV services delivered over cellular networks, and that the total number of mobile video and TV users, including both paid and free services, will increase from 40M users in 2006 to 754M users in 2011.
In terms of revenues, eMarketer is forecasting a total revenue of $12.7B for mobile video and TV services, comprising of $5B from cellular video and TV services, and $7.7B from mobile broadcast TV subscription.