Variety International reports that 3 Italia has signed up more than 300,000 subscribers to its DVB-H mobile TV service, but overall growth is occurring at a slower-than-expected rate. 3 expected to reach 500,000 subscribers by the end of 2006, but did not reach its target despite a surge in subscribers during the run up to Christmas, and 3 Italia's round-the-clock coverage of "Big Brother."
3 Italia is planning to offer a new phone, with a 4.3 inch screen, in hope of attracting more subscribers to its service. The company will also export its knowledge to other countries, starting with a 3-month trial of DVB-H with Malaysia's Maxis Communication.
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