A new study published by Strategy Analytics found that users preferred Virgin's Mobile TV service based on DAB-IP technology, to Vodafone's cellular TV service. The study found a large preference to DAB-IP in perceived network performance and usability, but only a slight advantage in audiovisual quality and content. In the overall rating, Virgin's service received 70 points, while the Vodafone service was awarded 50 points.
Another study by Startegy Analytics found that the "Tua" DVB-H mobile TV service by 3 Italy was the easiest to buy and the best to use, beating TIM Italy's DVB-H service and Vodafone's UMTS mobile TV service.
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